Melbourne Cup Fashion

Similar to the great Horse Racing occasions around the Globe such as Royal Ascot, Glorious Goodwood, Dubai Carnival, the Melbourne Cup matches all of these for fashion and more. This is the one day in the year that the Australians dress up and that is saying something for the most relaxed nation when it comes to dress culture in the World.

It could be fair to say that fashion and the Melbourne Cup did not really emerge to its present high point with the fashion and social media across the World covering the event for the World to see how the Aussies are getting on looking smart. What seems to have made it work was the introduction of competitions. There are now multiple competitions which has almost brought Melbourne Cup race day to the new fashion Olympics. This says it all about the Australians, bring competition into anything and their competitive genes take over.

So, today there are Best Dressed Men’s competitions, Regions heats for the Ladies to take on the local Victorian winner etc, etc and to cap it all off they now have the Millinery Award and Design Award so all bases are covered, so to speak! Maybe Melbourne Cup swimwear and lingerie are next on the list!

Today, Melbourne Cup Week in now an established as Australia's largest and most prestigious outdoor fashion event. Australia and the Melbourne Cup fashion stakes are almost now as important as the race itself.